KIMCHI HAS LANDED.
ISRAEL, MEET FOOD'S BEST FRIEND
Alive. Authentic. Kosher L'Mehadrin. Fermented in Jerusalem. One crunchy, tangy, umami-loaded forkful wakes up eggs, hummus, schnitzel, sabich, rice—and yesterday's leftovers.
KIMCHI 101
What is Kimchi?
Kimchi is seasoned vegetables transformed by natural fermentation. The cabbage stays crunchy, the flavors deepen, and the result is spicy, tangy and full of umami—ready to live on the table like hummus, salad or pickles.
THEN TIME DOES ITS THING
No vinegar and no shortcut. During natural lactic fermentation, microorganisms on the vegetables turn sugars into acids. That creates kimchi's tang, depth and lively character.
WHAT IS IN OUR JAR
WHY IS THIS SUCH GOOD NEWS?
AUTHENTIC AND KOSHER
Kosher L'Mehadrin and 100% vegan. Certified by Rav Sholom Apelbaum of Shaarie Chesed. Gush Katif vegetables, no seafood, and no shortcuts.
The deep Korean flavor we have been waiting for—ready for the Israeli table.
FOOD THAT IS ACTUALLY ALIVE
This is not another pickle. Natural fermentation transforms cabbage, garlic, ginger and gochugaru into something deep, complex and full of naturally occurring live cultures.
Real food. Real fermentation. No powders, pills or miracle promises.
IT WAKES UP EVERY BITE
Crunch, heat, tang and umami meet the food you already love. One forkful can change the whole plate.
From shakshuka to schnitzel, hummus to grilled fish—just add kimchi.
PUT IT ON EVERYTHING
Kimchi does not replace the food you love. It wakes it up.
SHAKSHUKA · HUMMUS · SABICH · SCHNITZEL · FISH · RICE · PITA · SALAD · MIDNIGHT LEFTOVERS
SHOW ME HOW
THE HEALTHIEST THING SINCE BREATHING?
Possibly. Definitely crunchier.
Kimchi is food first: fermented vegetables, fiber and enormous flavor. The science around fermented foods and kimchi is interesting and promising—and we present it without pretending a jar is medicine.
READ THE SCIENCEWhat People Keep Saying:
"Best kimchi I've had in Israel! Perfect balance between spiciness and garlic. You nailed it!"
— Mosheh V., Jerusalem
"I am ordering more to take back with me to South Africa. Nothing else has this flavor."
— Gavriel H., Johannesburg
"BEST KIMCHI EVER!!!!!!"
— Ahuva S., Tel Aviv
"Food is just not the same without it."
— Dovid N., Jerusalem
YOUR FRIDGE HAS BEEN WAITING.
The first jar changes dinner. The second disappears suspiciously fast.
ORDER NOW